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.graphic design
Graphic design should take into account the respective business sector,
the company itself, the people involved, current trends – and the available budget.
We examine the full range of ingredients that constitute a website’s
appearance and only stop when all elements are well-composed and coherent. For us, elements
are colours, areas, partitioning, proportions, images, dimensions, grid, typography, eye
catchers, style, theme, metaphors and spaces.
So what is graphic design all about?
Aesthetics, function, congruence and diligence.
Aesthetics: Even though science does explore “aesthetics”, it remains a
mystery. It is not easily achieved. For us, an aesthetically pleasing website:- Inspires me
- Shows me something unexpected
- Promises appealing, intelligent entertainment
- Does not bother me with banalities
- Stays interesting beyond the first visit
- Has a human touch
- Reflects the current Zeitgeist
- Hints at values
- Pulls me back in, I want to see it again
- Overcomes anonymity
Function: Flawless performance is an essential element of a well designed website.
Mistakes are annoying.
Congruence: When looking at a website I form my first opinion about my counterpart.
Does he or she reveal anything significant? Does it present an interesting, balanced image?
Diligence: It only takes a few seconds to ascertain if someone has worked with commitment,
consistency and passion to achieve his or her target.
All that work, and for what?
It will lead to a meeting of two people with the same interest, to communication and productive
collaboration.
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Design
Webdesign Gestaltung Webdesign Homepage Gestaltung Funktion Erscheinung
Benutzerführung Navigation Internetpräsenz Relaunch Neue Webseite Layout schöne Webseiten Web
Website Typografie Erscheinungsbild
Siehe auch Wortschöpfungen: schoenes Webdeseign Web Site Sites Usebility Typographie |
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